Qu’importe le flocon (2018)

En 2018, j’ai participé à cette comédie neigeuse et loufoque d’Anny Daprey, mise en scène par Fabrice Bruchez au Théâtre de Poche de Leysin. Une pièce chorale pleine de rebondissements, avec des personnages hauts en couleur, des échanges cinglants et un vrai plaisir de jeu collectif. Mon rôle : naviguer entre absurdité, tension et éclats de rire… avec une touche givrée.

Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.

Context

A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.

Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.

Details

Time Frame:

Jan 24 – Apr 24

Role:

UI/UX Designer, Usability Researcher

Involvement:

Web Interface, Prototyping

L’histoire en deux mots

‘Qu’importe le flocon’ est une comédie de situation qui réunit plusieurs couples et familles dans un chalet, bloqués par une tempête de neige. Entre règlements de comptes, révélations embarrassantes et tentatives de fuite impossibles, chacun voit fondre ses certitudes à mesure que les flocons tombent. Une tempête de sentiments, de répliques mordantes et de situations cocasses, servie par une mise en scène rythmée et un joli décor de montagne.

Overview

The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.

Challenge

Product branding aims to differentiate the product from others in the market. By developing a unique identity, branding helps consumers quickly recognize the product and understand what makes it different or better than alternatives.

Strong branding can create a sense of community among users, where they identify with the product and share their experiences, further strengthening the brand’s presence.

Results

Branding is a multifaceted and dynamic process that requires careful planning, creativity, and ongoing management. It’s about creating a cohesive and compelling narrative that resonates with the target audience, building trust, and fostering long-term relationships. By aligning the brand’s purpose, identity, and values with the needs and desires of the audience, businesses can create powerful brands that stand the test of time.

Brands need to evolve over time to stay relevant. This means being open to change and continuously adapting the brand strategy to reflect market trends and consumer needs.